Yes, paid campaigns and a great digital presence can give a short-term boost in leads but they are not durable and by themselves not cost-effective.
If you want to change your company's growth trajectory you need to look at all levers and coordinate the actions.
At Solesa we have found that the key levers for durable growth are interlinked.
We use our Durable Growth Enabler model to help companies on their growth journey.
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